Have you ever wondered how a struggling indie band creates, promotes, records, and pays for an album? If not, then this newsletter is not for you. If you already know, then could you please send us an email detailing said process to bearlakemusic@gmail.com? We’re kind of figuring this whole thing out as we go. What’s that you say? We have already released two records? Well that may be true, but stop interrupting my train of thought. We would like to do it right this time.
That’s partly why I’m writing this newsletter. Our last two releases were doled out with the greatest of intentions, but we didn’t spend enough time or money on all the stuff besides the music. We’ve ended up with two solid albums that not enough people have heard. This is why people ask me the name of my band and I have to tell them “Bear Lake.” Then they say “Beer lake?” Then I say “no Bear Lake like the animal and the body of water.” Then they say “oh..ok.” Had we properly promoted the last album the conversation would be like this…They would say “Hey you’re that guy from Bear Lake.” Then I would say “Yes, yes I am.” It would save us both several seconds.
First, lets go back to last year around the time when we finally got in the black from the last record. Due to the fact that this is a band full of writers, we had a lot of material that we were hoping to record. By a lot of material, I mean that we had already written and demoed over 30 songs. Next, we put the songs through several rigorous tests before deciding on the final 12 tracks we would put on the next record. Writing and Recording is usually the easy part for us. Every other decision ends up being a hotly debated and highly contested issue. Track order, mixing, album artwork, and album title were all extremely contentious topics that resulted in several angry emails exchanged amongst band members. With the release date fast approaching, we’ve finally made all the essential decisions.
We are now ready for our two upcoming release shows on May 8th at the Double Door in Chicago and May 21st at the Magic Bag in Ferndale. We’re also planning on a radio promotions campaign combined with more extensive publicity to make this album a memorable release. So that’s how we’re doing it this time around. Feel free to spread the word, and come out for one or both of the aforementioned release parties. We hope you like the new record and we’ll be seeing you soon.
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